Gaining critical acclaim from both our user base and the press is also very important. I started at one of the first private digital schools in Vancouver, Canada. At the time it was called the Center for Digital Imaging and Sound. It has since become known as the Art Institute. Through the school I became aware of the video game development community in Vancouver.
Electronic Arts was the most well-known developer in town but new companies were forming as the industry started to grow.
One night I attended a talk at an arts club downtown that featured the Director of Development and a Producer from a company called Radical Entertainment as speakers. During the coffee break I went up to the DD and over-excitedly explained about how I grew up with video games. As it turned out Radical Entertainment were just about to make their own hockey video game and the director was interested in the idea of having a designer to help.
He asked me to meet the producer of the hockey game the next morning and tell him everything I had said the night before. They hired me full time, starting on minimum wage. I had to drop out of the digital school I was attending and tell my mum who was a bit worried about me to say the least. But 17 years later, here I am. I hope to continue to be motivated and excited to keep exploring the art of making games and give other individuals the type of opportunity that I was once offered. The term digital covers a very broad range today.
But ultimately any brand that uses digital technology to address the needs of its consumers, create some real value and be useful on a daily basis are doing it well. It has changed what customers need from a brand. If I were to pick out a digital brand that I believe could set new standards I would look to Disney and its upcoming Infinity Toy Box system.
This incorporates toy figures from various Pixar movies and a digital playground that kids can explore and discover using their figures. I like the direction it appears to be taking it by making exploration and play into tools of discovery within the digital world. If you are passionate about it then you will find a way that works best for you.
Get to know people in the industry, attend conferences, write to people, improve your portfolio, be genuine. The more you can show off your particular skillset, the better. You must be logged in to post a comment. Please describe your job! What does a Games Designer do? Whereabouts do you sit within the organisation?
Who do you report to? What kind of skills do you need to be effective in your role? What do you love about your job? What sucks? What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?
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